[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.karman.sk\/preco-bojovat-o-vernych-zakaznikov\/#Article","mainEntityOfPage":"https:\/\/www.karman.sk\/preco-bojovat-o-vernych-zakaznikov\/","headline":"Pre\u010do bojova\u0165 o vern\u00fdch z\u00e1kazn\u00edkov","name":"Pre\u010do bojova\u0165 o vern\u00fdch z\u00e1kazn\u00edkov","description":"V\u00a0dne\u0161nom svete podnikania je konkurencia a\u017e pr\u00edli\u0161 ve\u013ek\u00e1 na to aby si mohol podnikate\u013e urobi\u0165 zl\u00fa reput\u00e1ciu benevolentn\u00fdm pr\u00edstupom a\u00a0nekvalitn\u00fdmi slu\u017ebami . Vo...","datePublished":"2019-02-17","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.karman.sk\/author\/#Person","name":"","url":"https:\/\/www.karman.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"karman.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.karman.sk\/wp-content\/uploads\/img_a299417_w16467_t1555513018.jpg","url":"https:\/\/www.karman.sk\/wp-content\/uploads\/img_a299417_w16467_t1555513018.jpg","height":0,"width":0},"url":"https:\/\/www.karman.sk\/preco-bojovat-o-vernych-zakaznikov\/","about":["Ekonomika"],"wordCount":396,"articleBody":"V\u00a0dne\u0161nom svete podnikania je konkurencia a\u017e pr\u00edli\u0161 ve\u013ek\u00e1 na to aby si mohol podnikate\u013e urobi\u0165 zl\u00fa reput\u00e1ciu benevolentn\u00fdm pr\u00edstupom a\u00a0nekvalitn\u00fdmi slu\u017ebami . Vo svete obchodu sa podmienky neust\u00e1le menia a\u00a0preto kto to mysl\u00ed s\u00a0podnikan\u00edm v\u00e1\u017ene sa mus\u00ed v\u00a0danej sf\u00e9re prisp\u00f4sobi\u0165 aktu\u00e1lnym podmienkam.S\u00fa\u010das\u0165ou ka\u017ed\u00e9ho podnikate\u013esk\u00e9ho subjektu je marketing ktor\u00e9ho \u00falohou je oslovi\u0165 a\u00a0zauja\u0165\u00a0 nov\u00e9ho a\u00a0udr\u017ea\u0165 s\u00fa\u010dasn\u00e9ho z\u00e1kazn\u00edka. Samotn\u00fd marketing v\u0161ak nie je zadarmo ale stoj\u00ed subjekt zna\u010dn\u00fa \u010das\u0165 finan\u010dn\u00fdch prostriedkov. Ka\u017ed\u00fd \u00faspe\u0161n\u00fd mana\u017ement vn\u00edma marketing ako spr\u00e1vnu invest\u00edciu. Z\u00a0dosia\u013e z\u00edskan\u00fdch vedeck\u00fdch poznatkov vypl\u00fdva \u017ee z\u00edskanie ka\u017ed\u00e9ho nov\u00e9ho z\u00e1kazn\u00edka m\u00f4\u017ee st\u00e1\u0165 firmu 5 a\u017e 10 kr\u00e1t viac ako si udr\u017eanie st\u00e1lej klientely.Dne\u0161n\u00e9 vyspel\u00e9 spolo\u010dnosti si za svoj prim\u00e1rny cie\u013e d\u00e1vaj\u00fa nie len predaj produktu alebo slu\u017eby, ale aj udr\u017eanie bonitn\u00e9ho z\u00e1kazn\u00edka. Ka\u017ed\u00fd z\u00e1kazn\u00edk v\u00a0o\u010diach spolo\u010dnosti predstavuje ist\u00fa hodnotu ktor\u00fd prin\u00e1\u0161a firme zisk. Hodnota z\u00e1kazn\u00edka je veli\u010dina ktor\u00e1 sa d\u00e1 vyhodnoti\u0165 ko\u013eko finan\u010dn\u00fdch prostriedkov z\u00e1kazn\u00edk firme prinesie pri jednom alebo opakuj\u00facom sa n\u00e1kupe. Z\u00a0toho logicky vypl\u00fdva \u017ee hodnota z\u00e1kazn\u00edka st\u00fapa so zvy\u0161uj\u00facim sa po\u010dtom n\u00e1kupov.Pr\u00e1ve preto je povinnos\u0165ou ka\u017ed\u00e9ho podnikate\u013esk\u00e9ho subjektu ktor\u00fd chce ma\u0165 v\u00a0bud\u00facnosti potenci\u00e1l a\u00a0uspie\u0165 v\u00a0silnom konkuren\u010dnom trhu vyhodnocova\u0165 tieto parametre. Z\u00a0toho n\u00e1m vypl\u00fdva pre\u010do sa \u00faspe\u0161n\u00e9 firmy sna\u017eia udr\u017ea\u0165 svojich z\u00e1kazn\u00edkov r\u00f4znymi vernostn\u00fdmi akciami pr\u00edpadne uplatni\u0165 v\u00fdhodnej\u0161iu cenu pri viazanosti vyu\u017eitia slu\u017eby na dlh\u0161ie obdobie. Tento sp\u00f4sob sa ukazuje ako vhodn\u00fd n\u00e1stroj ktor\u00fd je v\u00fdhodn\u00fd pre obe strany nako\u013eko z\u00e1kazn\u00edk u\u0161etr\u00ed na tovare alebo slu\u017eb\u00e1ch ktor\u00e9 u\u017e pozn\u00e1 a\u00a0podnikate\u013esk\u00fd subjekt ktor\u00fd aj ke\u010f \u010diasto\u010dne zn\u00ed\u017ei cenu svojho produktu\u00a0 no v\u00a0opa\u010dnom d\u00f4sledku mu to prinesie vy\u0161\u0161ie pr\u00edjmy v\u00a0podobe \u00faspor na n\u00e1kladn\u00fd marketing.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pre\u010do bojova\u0165 o vern\u00fdch z\u00e1kazn\u00edkov","item":"https:\/\/www.karman.sk\/preco-bojovat-o-vernych-zakaznikov\/#breadcrumbitem"}]}]